Let's face it. Big Brother is watching. Whether you like it or not, you are leaving a digital trace and your personal life every time you use your favorite social media account (or several). And those crumbs of privacy you scatter along your way are eagerly collected, scraped, and analyzed by Facebook, Google, and other less benevolent corporations. They have a use for your information.

The Indian government developed a messaging app for the government called GIMS, which stands for Government Instant Messaging System. Government officials refer to it as Sandes, which means "message" in Hindi. "Sandes is a secure, open source-based, the cloud-enabled platform hosted on government infrastructure, allowing the GOI to maintain strategic control. One-to-one and group messaging, file and media sharing, audio-video calls, and e-government program integration are some of its features.

Employees are the heart and soul of every organization. They play a key role in defining the success path of an organization which is why it is important to consider your organizational goals and culture while hiring new employees.

Many brands underestimate the power of reputation management until they are inundated with negative reviews from all sides. To minimize risks, any brand needs to engage in SEO reputation management to be preferred by your clients again. Everything starts with SEO. Before users get to the site, they get into the search results. You don't want the users to see only negative reviews or inaccurate brand information in search results.

Are you new to the marketing business and want to connect with potential clients? Are you familiar with direct mail? Direct mail marketing approaches potential customers that a business might not have reached otherwise for many reasons. Hence, this tool can be creative, relevant, targeted, and engaging in sparking a relationship and lay the first bricks to build trust. A report shows a 5 to 2% average response rate for direct mail campaigns. To know more about this robust tool, keep reading the post.

We never know how many more COVID variants are going to hit the people of this world and how long working from home or a remote location will continue to persist. Come what may, employers should be more inclined towards providing a productive work environment to their workforce to improve their company’s ROI. Additionally, they should look for encrypted messaging apps that offer E2EE and other secure access methods like multi-factor authentication to avoid security breaches on data.

As a business owner, you may have developed a great product that can solve your customers’ pain points and offer them the best value. However, the perfect product or excellent service is not enough if you don’t offer the best customer experience. Your goal should be to not only attract your customers, but also provide them with a remarkable experience. This will keep your customers happy and encourage repeat business.

Messaging apps have become part of human life. Individuals, families, and business organizations are looking at advanced messaging software to run their businesses and exchange communication on platforms. Does a normal messaging app work as a government messaging app? No, the normal and personal messaging apps are mostly limited to holding a large number of people and users on the platform, and their features are limited for government operations.

Being productive when working remotely can be challenging if you are underprepared without the right tools to help your business. In addition, it would disrupt coordination between internal teams on tasks and cause problems around collaboration for meetings, performance reviews, and planning for existing and newer projects. Fortunately, with the fast-paced evolution of digital technology, there are multiple remote working tools for you and your teams to explore.

It is common knowledge in the eCommerce market that the cost of acquiring a customer exceeds the cost of retaining one. Customer retention is of the most important variables that formulate the user base of your store, and thus, it shouldn’t be taken lightly. Getting your customer retention rate to go up simply means making sure your business excels in the digital market. But the main question is how to improve customer retention?