Greta Bradman wears many “expert” hats. Psychologist, AI scientist, founder & advisor, ABC broadcaster, former no. 1 recording artist/ freelance classical singer…the list goes on. As a coach, Greta works with leaders from business, tech, sports, entertainment, and the arts to enhance performance, leadership, and well-being. Greta is especially passionate about human values and helping people make choices that feel right in the long run, even when they’re tough in the moment. In 2025, Greta released her first book, “What Matters to You.