The future of product craft: Why AI-native PMs build better products, not just work faster
AI use is accelerating across the modern enterprise. Teams are moving faster. The barrier to building will continue to drop. But the cost of building the wrong thing is about to skyrocket, because teams can now ship more of it, faster. Atlassian’s State of Teams 2026 report found that 89% of executives say AI has increased the speed of work. But only 6% feel confident they can point to specific organisation-wide AI ROI.