Fireside chat: How Token.io turned support data into a company-wide superpower
At Zendesk Showcase London, Geckoboard CEO Tom Randle sat down with Chris Brogan, VP of Customer and Risk Operations at Token.io, for a fireside chat about how their support team is doing something pretty radical: turning customer data into a strategic asset across the company. What followed was a goldmine of insights into how support dashboards are transforming Token’s operations, culture, and even hiring decisions. Here are 9 lessons from their conversation.