Teams | Collaboration | Customer Service | Project Management

Most product discovery tools look the same in a demo. Each one has an inbox for ideas, a scoring screen and a roadmap view. The differences show up three months later, when feedback is scattered, scores have drifted away from strategy, and engineers are re-typing items into Jira. This checklist is for the product manager who already feels that pain and the Head of Product or VP Product who has to approve the purchase. Use it on any vendor, including craft.io.

Most product teams have no shortage of feedback. It arrives through support tickets, sales calls, customer success notes, community threads and the occasional email to a founder. The trouble starts after it arrives. Without a shared process, each source ends up in a different spreadsheet or inbox, and the loudest voice wins the next sprint. Product feedback management is the discipline of turning that scattered input into decisions you can explain.