Over 98% of all US companies are Small and Mid-sized Businesses (SMBs) and for them, it is especially important to maintain happy customers as a key factor in company success and growth. Despite this, customer support is often overlooked as an important component of the customer experience - many times simply because of a lack of time and resources.

This eBook explores the key metrics you need to be looking at in order to improve efficiency and increase customer satisfaction and retention.