In business, if you were to ask a group of executives to name their top five investments which have a measurable positive return on investment (ROI), you would probably see many of the same, usual suspects on their lists: ad programs, salespeople, fulfillment systems, marketing infrastructure, lead generation programs, to cite a few. That checks out. Sales and marketing investments are usually viewed through the lens of ROI, and as well they should. But what about the ROI of technology investments?

Regardless of the type of business you're talking about, organizations invest in digital transformation for a myriad of different reasons. Some turn to the power of modern technology to improve efficiency - empowering employees to communicate from department to department easier than ever before. Others want to guarantee that data can flow freely across the enterprise, making sure that the critical information that people need to do their jobs is always in the right hands.