Simpplr: Beyond the Hype: Turning AI Lessons Into Comms Impact

AI has shaken up internal comms this year. It’s opened up new possibilities, but it’s also shown us where AI alone falls short. The hype is loud, but it’s not a cure-all.

In this session, Carolyn Clark, Simpplr’s VP of Corporate Communications & EX, will share the most valuable lessons she’s learned from experimenting with AI in comms: what works, what doesn’t, and why the human side still matters most.

You’ll walk away with:

• Real examples of how AI can save time without losing authenticity
• Common pitfalls to avoid when bringing AI into comms
• Practical ways to blend tools and strategy to build trust and engagement

After years of experimenting with AI in comms, discover the lessons learned from an experienced leader who’s been putting it into practice.