In this ebook, we'll look at the value of live chat first from the customer's point of view and then from a business standpoint. These viewpoints are closely tied together, because when customers are truly satisfied, your bottom line inevitably grows as well. No matter if your company is a small app maker or a major enterprise; providing chat support can make a huge difference.

Over 98% of all US companies are Small and Mid-sized Businesses (SMBs) and for them, it is especially important to maintain happy customers as a key factor in company success and growth. Despite this, customer support is often overlooked as an important component of the customer experience - many times simply because of a lack of time and resources.