When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

AI’s starring role in workplace transformation is now undeniable. CEOs everywhere are asking senior leaders to create strategies for maximum AI impact, while frontline managers and their teams must navigate rolling out this new reality. AI feels like an imperative within all corners of the org chart. Eager to dig deeper, we turned to the latest research from Asana’s Work Innovation Lab, a think tank developing human-centered, cutting-edge research to help businesses evolve.

Conducting a feasibility study is an important step in successful project management. By evaluating the viability of a proposed project, a feasibility study helps you identify potential challenges and opportunities, ensuring you make informed decisions. In this guide, we’ll walk you through how to conduct a feasibility study with practical templates and real-world examples, designed for project managers seeking to optimize their project planning process.

If your team has ever had trouble getting a project off the ground, or getting a timely status update, or getting work done by deadline, or all of the above, take heart. You’re not alone. Managing projects is hard work. Really hard. But it’s also critical work that can either make or break your team’s ability to hit goals. Enter project management software.

Utilization rate is the measure of available time used for billable work, expressed as a percentage. You can determine utilization rate by dividing a team member’s total number of billed hours by the total hours they have available. In this piece, we’ll explain how to calculate utilization rates and discuss ways to reduce work about work and improve these rates across your team.

Social media audits are an easy way to keep track of your social media accounts. Generally, it’s best to review your accounts quarterly; however, you can choose a frequency that best fits your company’s goals. Below, get the seven key steps to complete a social media audit, plus a free template to keep all of the information in one place. Social media is the place to market your business and reach your customers far and wide.

Long-term goals are objectives you want to achieve months or years down the road. Setting this type of goal gives your work purpose, helps you make better decisions, and offers a hefty dose of daily motivation. In this article, we explain how you can use long-term goals to accomplish big things over time, with examples. When you think of an ideal future for your work, what do you see?

Visual project management allows you to see your project tasks and workload displayed in a visual format. When you can see your work, it’s easier to streamline efforts across your team, stay on track, and avoid potential bottlenecks. Often, this is done as a project timeline, calendar, or Kanban board. Learn more about the most common visual project management tools and how to use each (with examples).