How TUI Group Transformed into a High-Performing Tech Company Managing Holiday Experiences

How TUI Group Transformed into a High-Performing Tech Company Managing Holiday Experiences

Jan 5, 2022

Pieter Jordaan, CTO of TUI Group, the largest tourism company in the world, talks about how TUI pivoted quickly from a traditional asset company to become more of a platform company — transforming into a software company and he says, “Underneath it all, we are a technology company that manages the holiday experience."