Ask anyone who’s shipped meaningful work and they’ll tell you the same thing: ideas are a fraction of what matters. The devil is in the execution. Execution is where you pay the real price for your projects. Time, money, and resources… projects require an investment. Which is why it’s critical you learn how to prioritize your projects. For many project managers, prioritizing projects is easier said than done.

Back in the mid-90s, just as Netscape Navigator was giving us our first look at what the visual internet could be, web design came in two flavors. There was the ultra basic stuff. Text on a page, maybe a masthead graphic of some sort. Nothing sophisticated. It often looked like traditional letterhead, or a printed newsletter, but now on the screen. Interactions were few, if any, but perhaps a couple links tied a nascent site together. And there was the other extreme.