How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency? Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).

Should you productize your services? Does a productized service business completely differ from the standard agency model? Can both models co-exist within the same business? These are all questions we answer in today's conversation with Sam Shepler, CEO of Testimonial Hero. He transitioned from leading a full-service video production agency to founding a productized service business in 2018. In this episode, Sam shares the 3 specific benefits of productizing your services--and the potential pitfalls to look out for.

Over 1/3 of agencies frequently struggle with overservicing clients. You’ve likely felt the pain yourself. When projects are going well out of scope and things are taking longer than your team planned, it can have a major impact on your agency’s profitability. Alyson Caffrey, Founder & COO of Operations Agency, has identified the 5 biggest scoping mistakes across dozens of agencies that are often leading to this overservicing problem–and ultimately underperforming profit margins.

Have you ever wondered who the Creators are that submit templates to the Miroverse and whether it’s difficult to become one? We’re here to answer these questions and prove that everyone can be a Creator. ​Reveal all your worries and concerns by chatting with the Submission Coordinators - Jamie Brit and Boris Aggev - who review dozens of templates every day!

He's worked with No.1 tennis champion Ash Barty, Olympic Gold medalists, champion surfers, record-breaking race car drivers, and organizations like Nike.. Ben uses a combination of research, psychology, anthropology, curiosity, and his own lived experience as a dad, husband, and son, to help people fulfill their potential.

Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast? Now, that increases the value you deliver and decreases the chances that new clients will churn. So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients? It was all about strategy.

How can you balance your agency’s workload in a way that benefits both the productivity and health of your team? Amber Kemmis, COO of Instrumental Group and Remote Culture Advisor at CULTURISH, joins the podcast to talk about the key components of capacity management for agencies of all sizes: revenue management, time estimates, and individual capacity assessments. Drawing on her experience within multiple agencies of different sizes, she shares a unique approach to leveraging all three of these data points when analyzing your team’s capacity within the agency.

Whether you call them AI assistants, copilots, or teammates – there’s no shortage of AI features that promise to help individuals work smarter, better, and faster. But at a time when the workplace grows more distributed and the need for better collaboration and connection becomes more crucial, we should instead be thinking about how AI will actually help teams — not just individuals — work better together. After all, no great achievement is accomplished alone.

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