As a native New Yorker, I almost get the feeling I’ve seen this movie before. I saw 9/11 up close. I experienced the 2008 financial crash from inside Goldman Sachs. I’ve been through bomb threats, water main ruptures, and a hundred other predicaments too banal to remember distinctly. But even having worked and lead teams through all that, I still find the COVID-19 crisis challenging to navigate.

Plenty of businesses have found themselves in a very difficult situation caused by the ongoing crisis. They have been losing clients and there doesn't seem to be an easy way out of this. Plus, there's not much that businesses can do to fight coronavirus except following the government restrictions. However, there are companies out there managing to stay afloat and retain their customers, even in a situation like this. How do they manage to pull it off?