Teams | Collaboration | Customer Service | Project Management

September 2021

Customer service teams: the time for more service advocacy is now

Customer service teams are often taken for granted. Some of you may think that that is a strong statement. But, if you look up the expression “to be taken for granted”, an idiom within the English language, you will find that it means: OR Given those definitions, I think it is fair to say that many organizations and their employees take the work that customer service teams do for granted. This is not because they don’t care.

How To Build Customer Relationships That Last A Lifetime

Building customer relationships is a critical part of growing a business. It’s not enough to simply start a company and treat each customer as if they’re just another business transaction. You have to engage with your customers, get to know them, and understand their needs. Spending time connecting with your customers is an investment, but by doing so, your customers will be happier and feel more connected to your brand, and your business will reap the benefits.

How to upsell: Tips and tricks from the pros

Longtime customers are the lifeblood of a business. According to Marketing Metrics, you are 14 times more likely to sell to an existing customer than you are to attract a new one. What’s more, acquiring a new customer can cost five times more than simply investing in retaining one you already have. Upselling to existing customers is essential to growth.

Are Your Customer Service Scores Unfair?

None of us likes being judged unfairly, and that’s especially true in the workplace. When it happens in our jobs, we are instantly transported back to the indignation we might’ve felt in the school playground. Usually, a ‘stolen’ stapler magically re-appears, a ‘missing’ report turns up, or the culprit who finished the biscuit barrel owns up to the heinous crime.

15 essential sales skills and qualities, according to experts

The pressure is on as a sales professional. You must keep up with constant changes in buyer behavior while connecting with potential customers, nurturing leads, and closing deals—all in hopes of hitting your sales targets. Handling so many tasks at once certainly isn’t easy, but you can thrive with the right set of sales skills and qualities in your arsenal. If you want to learn how to be a better sales rep, start by mastering these essential selling skills.

Technical Account Management Software (Guide)

Are you leveraging technical account management software to fast-track technical support requests and increase customer satisfaction? To retain customers, your team must focus on providing technical support and guidance to ensure customer success. Increasing customer retention rates by just 5% can increase profits by between 25% and 95%.

Virtual leadership: Managing sales teams remotely

In many ways, the pandemic has forced sales teams to become more efficient. Many teams have switched to a digital-first approach, which allows for more interactions on a daily basis. It also means spending less time and money on commuting and traveling. However, remote sales teams have a bigger hurdle when it comes to forging genuine human connections—and not just between sales representatives and customers, but also between one another.

Day Zero for Freshworks

Yesterday, Freshworks reached an important milestone on our journey to deliver modern, intuitive, and delightful products to customers worldwide. We officially became a public company, trading as FRSH on Nasdaq. This was possible because of the dedication and commitment of our employees, customers, partners, and investors to a company that started 11 years ago with a small idea for a ‘fresh’ helpdesk. Now we have a family of products servicing over 52,000 customers.

Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

15 Best Practices for First Call Resolution [+Infographic]

Delight in customer experience has high standards. Fast-paced consumers want brands to value their time and expect their needs to be met on time, no matter how they get in touch with the brand. Our recent research spanning different countries points to how 52% of consumers expect a quick resolution from companies. First call resolution is a vital contact center metric that monitors such timely support and tracks the number of customer issues resolved within the first support call.

Customer Service Benchmark Report - eCommerce.

As the eCommerce industry becomes more competitive as barriers to entry shrink, consumers are less loyal and it's easier than ever to switch to a competitor, putting a priority on the customer experience is now required to build and grow a business. Support is now as critical as providing a high quality or unique product, or fiercely competing on price. This Customer Service Benchmark Report uncovers how 2,000 of the world's largest ecommerce companies provide customer support on the leading support channel: email.
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Customer Service Management (Picking The Right Software)

Customer service management can make or break the growth of your organization. If you're failing to deliver incredible customer experiences that prioritize clear communication, your organization is vulnerable to low customer retention rates. According to Gartner, more than two-thirds of businesses are now competing primarily on the basis of customer experience. This is up from only 36% in 2010. Customer experience is critical to your organization's future success. If you're delivering exceptional customer experiences that result in high levels of customer satisfaction, this will naturally drive up your customer retention rate. You can only deliver incredible experiences with the right customer service management tools in place.

How Webhelp Tackled Challenges During Their IT Transformation With Freshworks

Mariano Bañón, Global IT transformation program manager for Webhelp shares his experience of working with Freshservice. Mariano is leading an initiative in Webhelp to simplify IT processes and technology for more than 60.000 employees worldwide. One of the initiatives under the program is to rollout Freshservice across different regions and shared services. In this episode, he will explain how and why Webhelp's IT team made the decision of shifting their IT support strategy, and the challenges they have faced along the way.

Virtual selling: What success in virtual sales looks like

Remote sales have become increasingly common, but it took a pandemic to truly establish virtual selling as the new normal. A McKinsey survey conducted in the wake of Covid-19 found that over 75 percent of buyers and sellers alike now prefer virtual sales meetings over face-to-face interactions. And just 20 percent of B2B buyers said they wanted to go back to in-person presentations of the past. This would seem to be the evolution of the classic “road warrior” salesperson.

Omnichannel Customer Service vs Multi-Channel Supp...

Did you know that over 63% of customer service leaders globally have seen an increase in customer expectations? While 64% of consumers say that they expect companies to respond to them in real-time, approximately 72% of customers expect representatives to know their issue and order history. That’s why you need to enable seamless omnichannel customer service or multi-channel support, making it easy for your customers to reach you whenever and wherever they need you.

The best ways to protect customer information in CX

Digital customer experiences are critical for surviving in a connected world. According to a survey of C-suite executives, more than 70% of CIOs increased investments heading into 2021 to improve customer experience. At an increasing rate, restaurants have adopted app delivery services, fitness memberships pivoted to virtual exercise experiences, retail now rely heavily on e-commerce, and office work accelerated business services like Zoom, Slack, and DocuSign.

Hiring Customer Service Agents is Harder than Ever

“Call centers have never been more important — or more strapped1.” Imagine having a 100-year old parent who has a panic button for emergency situations. When you try it out, it takes an agent five minutes to call to check in. Why the delay in what could have been a life-or-death situation? A shortage of agents. A problem brought about by the pandemic2. This medical alert company is not alone.

A Step-by-step Guide for E-commerce Customer Service Strategy

The COVID-19 crisis has pushed us all out of our comfort zones – both merchants and consumers. What might have evolved over a decade happened within eight weeks in 2020, when retailers quickly launched e-commerce websites and figured their way through digital payment, order fulfillment, and warehouse management processes. Consumers got equally adventurous too.

16 cold calling scripts and what you can learn from them

Contrary to what you might expect, potential clients are often receptive to cold calls. A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out. Nevertheless, cold-calling and discovery calls can be terrifying for many sales reps. You’re trying to sell a new prospect on a product they know little or nothing about.

Zendesk for Financial Services

In the world of banking, insurance, wealth management, or investments, delivering seamless support at scale can be a challenge. With Zendesk, all of your client data is in one place—which allows your team to give advice and answer questions faster. And with the highest standard of data security, you can ensure that all of it stays safe and sound—giving them peace of mind and a better experience.

How Comensura Managed to Route Tickets to the Right Teams Using Freshdesk

For Comensura, the ability to quickly route queries from their client base to the right group and agents, and resolve them efficiently, is key to delivering great customer service. Comensura have used Freshdesk to increase their resilience, enable new ways of working and achieve their KPIs. Amazing Customer Stories is a video series by Freshworks interviewing leading organizations who have adapted their customer service during the Coronavirus crisis.

Zendesk's 2020 global impact report

Zendesk continues to strive to be an empathetic, active and responsible corporate citizen. As a company that builds software to improve customer relationships, we take a service-first approach when it comes to all our stakeholders: our customers, our employees, our partners and our communities. With that in mind, we are releasing our second Global Impact Report, and like a product release, we aim to do better every time.

Why companies need customer tutorials [+ how to create them]

There’s nothing more frustrating than making a purchase and discovering you don’t know how to use the item you just bought. The situation can be equally upsetting for the business selling a product or service. If a customer doesn’t know how to use it, they won’t see its value—a recipe for churn. This is why customer tutorials are a valuable tool in your company's mix of marketing and customer support content.

8 Customer Service Memes That Will Make You Laugh Out Loud

When you work in a high-stress role where conversations are difficult, and work is seemingly endless, you need a dependable source of comic relief to unwind. In this internet-driven world, only one thing comes to mind: memes. A meme has the power to lighten the mood, bring a humorous perspective to tough situations, and dare we say – unite people. At the end of the day, it works best as an expression of opinion that people can relate to and laugh about.

10 Best Customer Service Tracking Software

Customer service tracking software helps organizations collect, manage, and respond to customer support requests. Customer support tools can also gather tickets from various communication channels like emails and phone calls and organize them on a single platform. But with so many customer support tools out there, which one should you pick? Don’t worry. We’ve got you covered.

How Netflix Started: The Inspirational Success Story

Netflix co-founder Marc Randolph's in his keynote at Freshworks ON Fest spoke about the value of innovation, persistence, and optimism and the Netflix’s inspirational origin story. On August 29, 1997, two men launched an online DVD-rental store with 30 employees and 925 titles. They called it Netflix. Watch the video to listen to Marc Randolph speak about the corporate culture that made Netflix a success and went on to dominate entertainment streaming.

17 Customer Satisfaction Survey Questions and Templates

In this post, we’re covering everything you need to know about customer satisfaction (CSAT) surveys, including: For your business to survive and thrive, measuring customer satisfaction is key. You need to take frequent pulses on how your customers feel about your brand, products, services and interactions to identify pain points and benchmark your performance over time.

What is Customer Service Week? +8 virtual ways to celebrate it

Customer service jobs can be tough during normal times, but the pandemic has made things even harder. Over the past year, customer support agents have been dutifully fielding a sky-high number of queries from customers worried about canceled flights, ambiguous insurance conditions, delayed packages, and other urgent and emotionally-loaded issues. Customer engagement has reached record highs all while service representatives have been adjusting to longer hours, new technologies, and remote work.

Introducing the new Netomi Chat Widget

Nearly 70% of consumers expect live chat support and it’s currently the preferred channel for consumers between 18-49 years old1. Over the last few years, live chat has emerged as a must have customer communication channel for sales and support. To help companies meet customers on their preferred channels, we’ve launched a new, highly customizable chat widget which can be easily deployed.

10 Ways to Align Your Teams for a Service-Optimized Organization - Podcast

In this episode of the Vivantio Vibe podcast, we share with you 10 ways to align your teams and garner support from the boardroom for optimizing your service management platform. Whether you're a C-level leader looking to rally your teams to investigate and adopt state-of-the-industry methods, or a CS/CX manager who needs to win support and resources from the boardroom, it's essential to have a strategy for communicating your vision and advocating for the action and resources required for success.

Game Day: How AI can help sports betting companies win the customer loyalty championship

Online sports gambling is a booming business. But as upstarts break into the market to try and steal market share from more established players, it’s not the platform or user interface that’s going to determine who is the winner in this multi-billion dollar market. It’s the customer experience. Can AI help sports betting companies take home the biggest payout – loyalty?

Customer Service Benchmark Report: Telecom - Edition 2020.

Consumers typically don't have an emotional connection to telecom companies. They are universally regarded as the same with little differentiation in service, quality or price. Providing a positive customer experience is a fruitful area for telecoms to differentiate and drive customer retention. With email remaining the preferred digital channel for telecom customer service, our study revealed that companies have a long way to go. Only 53% of companies had an easily accessible email address and of these companies, 65% completely ignored customer emails.