Choosing the right software can be a nightmare. With so many acronyms, options, and features, making the right choice is no mean feat. You might even be left scratching your head as terms like CRM and SaaS are thrown around without any explanation. But fear not. If you’re wondering whether you can use Zendesk as a CRM, then you’ve come to the right place.

We’ve all heard the adage: knowledge is power. But in business, data is power and understanding your customers’ needs, preferences, and behaviour is key to both creating an amazing customer experience and ensuring business success. It’s no surprise then that Salesforce revealed 90 per cent of executives think a single source of truth about their customers would be valuable—even though only 32 per cent have this right now.

CRM Sales Tools Research 2023 4 min read Bitrix24 Team September 5, 2023 Last updated: September 5, 2023 We present the findings of our CRM Sales Tools 2023 Research, which combines comprehensive market analytics with our survey focused on CRM sales tools. We surveyed 1000 Bitrix24 CRM users to gain a deeper understanding of the CRM sales tools’ role in businesses.