Happy First Birthday Teamwork CRM! One year ago today we launched Teamwork CRM — and what a year it has been! Since launching, we have worked hard to continuously improve the product, respond to customer feedback, and continue to grow as we help our customers scale their businesses. It’s been a really rewarding year, and the highlight for me as the Product Manager has been speaking to so many great people, who also happen to be our customers.

Consumers today expect a personalized customer experience catered to them as individuals. In order to meet these expectations, you need to understand what your audience wants and needs, and you must understand how to deliver on those needs better than your competition. The CRM process helps your organization achieve these goals. Consisting of five main steps, it’s a strategy for keeping every customer interaction personalized and meaningful.