This article was originally published on Jan. 19, 2021, and was updated on Nov. 21, 2023. As an internal communicator, you know the value internal comms brings to the table. But can you prove that value to decision makers in your organization — the folks who hold the budget for IC software, tools and services like a modern intranet?
There was a time when transportation technology focussed almost solely on speed. Bullet trains and Concorde airplanes were the high standards of travel innovation, and the notion that faster was better reigned supreme. Nowadays, new goals are taking precedence in the transportation sector. Accessibility, sustainability, and efficiency are hot topics, while journey planning, tracking, safety, and security sit high on the priority list for both operators and consumers.
Change management is a scary topic — especially when it involves transforming culture. But, you shouldn’t shy away from opportunities to champion change within your organization. We recently had the opportunity to discuss transforming culture with Brian Brockman, VP of Communications for US and Canada at Nissan. In the interview, we unpack several interesting topics and lessons Brian learned while working on the Nissan Next initiative.